No fluff. Just what actually works.

Most businesses don’t need more tools, buzzwords, or expensive retainers — they need the right setup. I help clean up websites, improve local visibility, and build systems that actually drive leads and revenue.

A smiling man with dark hair and a beard, dressed in a white shirt and dark blazer, sitting at a desk in an office with a plant and shelves in the background.

From startup growth to local business performance — I build systems that drive results

I’ve spent my career building and scaling growth systems — from early-stage startups to companies like Uber and MainVest. Today, I apply that same approach to local businesses, helping them get found on Google, convert more customers, and build systems that support real, measurable growth.

Over the past few years, I’ve led full website rebuilds, local SEO strategies, and marketing system implementations that have driven measurable results — from ranking #1 locally in search to generating tens of thousands in tracked revenue through better conversion and automation.

Based in Saratoga Springs NY, Eric can help plan your local marketing strategy and build a system that drives consistent leads and bookings.

Experience building growth systems across companies like

The tools behind the work

I don’t believe in adding tools for the sake of it — I use the right platforms to build clean, connected systems that support real growth.

Websites & CMS

  • Shopify

  • Squarespace

  • HubSpot CMS

  • Webflow

SEO & Analytics

  • Google Search Console

  • Google Analytics (GA4)

  • Google Tag Manager

  • Semrush

CRM & Marketing

  • HubSpot

  • Momence

  • Mailchimp / Email platforms

  • SMS & automation tools

Ads & Growth

  • Google Ads

  • Meta Ads

  • Conversion tracking & attribution