How a Local Business Ranked #1 on Google and Increased Bookings with a Website Rebuild
Saratoga Sun had all the pieces, great brand, strong site imagery, we pieced it all together
Strategic outcomes powered by :
SquareSpace CMS
Acuity Scheduling
Google Search Console
Google Analytics
When a local spray tan studio in Saratoga Springs, NY reached out with frustration with their website, the goal wasn’t just a better vibe — it was to actually perform better.
That meant showing up locally, getting more clicks, and turning those clicks into first-time bookings.
The Problem: Low Visibility, Weak Conversion
The existing setup had a few common issues:
Limited visibility in local search and Google Maps
An outdated website that didn’t reflect the brand
Poor user experience, especially on mobile
No clear tracking or insight into performance
Like most local businesses, the opportunity wasn’t demand — it was how the business showed up and converted online.
The Approach: Rebuild the Foundation
Instead of making small tweaks, we rebuilt the entire foundation:
Designed and launched a new website on Squarespace
Cleaned up site structure for SEO and usability
Implemented Google Search Console for indexing and visibility
Set up Google Analytics to track user behavior and performance
Optimized core pages for local search intent
The focus wasn’t just design — it was how everything worked together.
Original Homepage
Original homepage lacking clear Heading and Hero Texts along with over simplistic look and feel with menus and section dividers
Redesigned Page
Clean titles and tags optimizing for local SEO along with more elevated Squarespace template with a clean user interface which includes a clean menu, social handles, strong CTAs
The Execution: Local SEO + Better UX
With the new foundation in place, we focused on two key areas:
1. Local Search Visibility
Optimized pages around high-intent local keywords
Improved indexing and crawlability
Strengthened alignment between website and Google Business presence
2. User Experience & Conversion
Simplified navigation and booking flow
Elevated the brand to feel more premium and trustworthy
Designed pages to guide first-time users toward booking
The goal was simple:
👉 Show up → get the click → convert the visit
The Results: Visibility, Clicks, and Bookings
After the relaunch:
The business now ranks #1 locally for key search terms
Strong visibility across both Google Maps and organic search
A cleaner, more premium brand presence
Improved click-through rates from search
Higher conversion rates into first-time bookings
This wasn’t just a design upgrade — it was a performance upgrade.
#1 on Google SERP
Within 1 week they were now ranked #1 on both Maps (great for hyper local searches) and organic SERP for key search terms
The Bigger Takeaway
Most local businesses don’t need more traffic — they need:
better visibility
a stronger first impression
and a website that actually converts
When those pieces are aligned, growth becomes predictable.
Book a Redesign SEO Meeting
If your business isn’t showing up locally or your website isn’t converting the traffic you do get, I help rebuild the foundation — from SEO and site structure to tracking and performance.
